We're interviewing the TEDxDubai audience for ideas worth spreading...

Name: Ashraf Zeitoon

Title: Partner

Organization: Nabil Alyousuf & Associates

Hometown: Amman, Jordan

Why are you attending TEDxDubai?

• Because it is one of the most creative and innovative events around the world!
• It is great that we are having one of our first TED events in the Arab world here in Dubai.

What is your idea worth spreading?

• The need for innovation in the Arab world. TED will help drive that development!